Daniel Burrus
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Daniel Burrus

Turning Technological Change into Competitive Advantage

  Daniel Burrus is considered one of the world's leading technology forecasters and business strategists, and is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal bestseller Flash Foresight: How To See the Invisible and Do the Impossible as well as the highly acclaimed Technotrends.

In 1983, Burrus became the first and only futurist to accurately identify the twenty technologies that would become the driving force of business and economic change for decades to come. He has established a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. He has helped hundreds of clients identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies, and has delivered over 2,400 keynote speeches to corporations, associations, and professional organizations worldwide.

In his presentations, Mr. Burrus blends timely and provocative knowledge with just the right amount of humor and motivation. He is a master at tailoring his presentations to his audiences as he addresses relevant trends and offers powerful, practical guidance for turning rapid change into a competitive advantage.

His interest in research became apparent in his third year of college, when Burrus became one of the first undergraduates in the nation to direct a federal research grant. He has founded and managed five businesses, two of which were national leaders in their first year. As a highly successful entrepreneur, he knows how to translate research findings into practical business advantages.

Burrus' client list encompasses a wide range of industries, and includes many Fortune 500 companies such as GE, IBM, Oracle, Microsoft, DuPont, Google, Toshiba, Procter & Gamble, American Express, Northwestern Mutual, ExxonMobil, and Sara Lee. He has been the featured subject of a PBS Special, has appeared on programs such as CNN, CNBC and Bloomberg, and is quoted in a variety of publications, including The Wall Street Journal, USA Today, Fortune and Industry Week.

DANIEL BURRUS' RECENT KEYNOTE SPEECH TITLES

FLASH FORESIGHT: Seven Radical Principles That Will Transform Your Business

Based on his current New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running highly successful businesses that use new tools of innovation for accelerating growth both now and in the future. Using seven proven innovation triggers for making invisible opportunities visible, attendees will experience what Burrus calls Flash Foresights-bursts of accurate insights about the future that reveal new and radically different ways of solving problems, crafting must-have products, creating high-demand services or building new lines of business. In his though-provoking and highly motivating presentation, Burrus teaches how to Anticipate using the new science of certainty, Accelerate growth by increasing speed and agility, Innovate by looking where no one else is looking to see what no one else is seeing, Engage employees and customers using new tools, and Transform how we sell, market, communicate, collaborate, innovate, train and educate. Using provocative examples, he illustrates how organizations large and small have been able to accomplish seemingly impossible things by using his seven triggers to make invisible solutions visible.

Daniel Burrus is considered one of the world's leading technology forecasters and business strategists. Over the past quarter century, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technology-driven trends and their direct impact on the business world. He is a strategic advisor to executives from many Fortune 500 companies, helping them to develop successful competitive strategies based on the creative application of leading-edge technologies. He has founded and managed six successful businesses, and The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

ACCELERATING GROWTH IN A RECOVERING ECONOMY

In a recovering economy, accelerating growth requires a new way of thinking about overcoming obstacles, as well as identifying and acting on new opportunities. Often, change comes from the outside in, forcing us to react by slipping into a crisis management mode and continuously putting out fires. This presentation is about opportunity management-identifying the driving forces of predictable change and using innovative strategies to drive growth from the inside out.

Daniel Burrus is a highly successful entrepreneur who has founded and managed six businesses, three of which were national leaders in the first year. Over the past quarter century, he has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. In this eye-opening and motivating presentation, the author of six books, including his current New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, teaches you how to use new tools to redefine how you compete, how to de-commoditize products and services, and how to increase your relevancy in the eyes of the customer.

LEADING WITH STRATEGIC FORESIGHT AND CERTAINTY

In times of unprecedented change and uncertainty, we need to ask ourselves, "What am I certain about?" Strategies based on uncertainty and hope equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Hindsight always brings lament. You can never go back and change your past decisions and actions. Strategic foresight takes your vision to a new actionable level by adding the events that will happen in the future. Over the past quarter century, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and Permanent Changes from Cyclical Changes, attendees learn how to both anticipate and capitalize on new opportunities, as well as predict problems long before they happen. In addition, they will learn how to use the new tools and rules of leadership to accelerate growth.

Daniel Burrus is a highly successful entrepreneur who has founded and managed six successful businesses, is the author of six books including the New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, and is a strategic advisor to executives from many Fortune 500 companies, helping them to develop successful competitive strategies based on the creative application of leading-edge technologies. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

VIRTUALIZATION & ADVANCED CLOUD SERVICES: Driving Business Process Transformation

Based on his current New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible, Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running highly successful businesses that use new tools of innovation for driving business process transformation designed to dramatically increase agility, speed and cost savings for accelerating growth both now and in the future. Virtualization and advanced cloud services are rapidly transforming the IT landscape, allowing IT to focus more on innovation versus maintenance. Virtualization is a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to customers using Internet technology. We already have virtual desktops, servers, networking, storage, and security, to name a few processes that are V-enabling the enterprise. There are public clouds, community clouds, virtual private clouds, private cloud services, and hybrid clouds that allow organizations to create infrastructure as a service. In his thought-provoking and highly motivating presentation, Daniel Burrus teaches how to Anticipate the evolution of virtualization and cloud services using the new science of certainty, Accelerate growth by gaining new levels of agility and speed, and Transform the underlying business processes of how we sell, market, communicate, collaborate, innovate, train and educate...because if you don't someone else will.  

Daniel Burrus is considered one of the world's leading technology forecasters and business strategists. Over the past quarter century, he has established a worldwide reputation for his exceptional record of accurately predicting the future of technology-driven trends and their direct impact on the business world. He is a strategic advisor to executives from many Fortune 500 companies, helping them to develop successful competitive strategies based on the creative application of leading-edge technologies. He has founded and managed six successful businesses, and The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

TECHNOLOGY-ENABLED INNOVATION: Creating and Sustaining a Competitive Advantage

Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high margin products and services, as well as enable companies to gain new levels of speed, agility and cost savings. In addition, they allow us to de-commoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative. In this eye-opening presentation, New York Times best selling author Daniel Burrus identifies specific technologies that will directly impact you and your industry. He will share how dematerialization, virtualization, advanced mobility, product intelligence, advanced networking, interactivity, globalization and convergence can be used to drive innovation and advantage as you develop new products, services and customer experiences.

Daniel Burrus is a highly successful entrepreneur who has founded and managed six businesses, three of which were national leaders in the first year. Over the past quarter century, he has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities.

TRANSFORMING HOW WE MARKET AND SELL: See the Invisible To Do the Impossible

What if you could have the foresight to see invisible opportunities before anyone else, including your competition? What if you were certain enough about the future to re-invent and re-position your retail business now, before it's too late? What if you could skip your biggest problems and move forward quickly? Sound impossible? It isn't! Daniel Burrus has been helping Fortune 500 executives from companies such as Lever Brothers, Lexus, Miller Coors, Cadbury Schweppes, Kellogg's, General Mills, GE, American Express, Google, Toshiba, Procter & Gamble, and Honda to see invisible opportunities and solve seemingly impossible problems. In this highly insightful and motivating presentation, Daniel Burrus will help you to see both the forces that are driving the transformation of marketing and retail and how to use those forces to drive innovation and growth.  

Daniel Burrus is a highly successful entrepreneur who has founded and managed six successful businesses, is the author of six books including his current New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, and is considered one of the world's leading technology trend forecasters. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

THE SEVEN PILLARS OF DIGITAL MARKETING

Today's marketplace is undergoing a period of profound and accelerating transformation, with the advent of new media permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by New York Times best selling author Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology-driven trends on consumer behavior and the business world.

For over a quarter century Daniel Burrus has been using his expertise to develop strategies that turn change into advantage. In this dynamic and motivating presentation, he will help marketers learn to use the Seven Pillars of digital marketing as a foundation for new campaigns, use advanced social media techniques to create dialog and desired actions, integrate old and new media to achieve superior results, find new and better audiences, engage consumers with the new mobile tools of digital marketing, and implement new strategies that can accelerate growth. His Seven Pillar strategies have been producing major results and awards. For example, by using his Seven Pillar strategies, a number of his consulting clients have been one of the top three winners of the international ad awards in Cannes, France. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

TRANSFORMING HEALTHCARE WITH TECHNOLOGY-ENABLED INNOVATION

We are standing at the base of a mountain of technology-driven change. Wireless telemedicine, point-of-care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate a positive transformation in healthcare. Understanding the new opportunities that will result is essential in determining a clear course of action.

Over the past quarter century, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. In this eye-opening and motivating presentation, the author of six books, including the New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, takes us to the next level of understanding and action by sharing valuable insights into the opportunities to transform both business processes and the delivery of healthcare by using new tools.

SHAPING THE FUTURE OF AGRICULTURE

In this eye-opening keynote, one of the world's leading technology forecasters and business strategists will discuss the driving technology and consumer-driven trends shaping the future of agriculture, as well as show you how to accelerate growth and profit by taking advantage of the changes industries such as biotech and energy are currently experiencing. Daniel Burrus is a strategic advisor to many Fortune 500 companies and a highly successful entrepreneur who has founded and managed six businesses, three of which were national leaders in the first year. In this presentation, the author of six books, including the New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, takes us to the next level of understanding and action by sharing valuable insights into the opportunities to transform and accelerate growth by using new tools.

TRANSFORMING EDUCATION: Using Technology To Accelerate Learning

In this dynamic and inspiring presentation, one of the world's leading technology forecasters and strategists will provide educational leaders with new strategies and enabling technologies they can use to accelerate learning, increase staff performance, and shape a positive future for their schools. Understanding what these strategies and tools can do, and the opportunities they create, provides the foundation to positively transform education. Educational leaders will learn how to manage the perception that change is negative by learning to use certainty and new tools to strategically position their schools to thrive in the years to come. Through personal insights, practical examples, and research-based principles, attendees will learn to act on the changes that are affecting the future of education and gain a renewed excitement and passion for the contribution they can make, all while redefining their roles as 21st century educators.

Daniel Burrus is a highly successful entrepreneur who has founded and managed six successful businesses, is the author of six books including the New York Times & Wall Street Journal best selling book Flash Foresight: How to See the Invisible and Do the Impossible and the international best seller Technotrends, and is considered one of the world's leading technology trend forecasters. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

Reviews:

You were fabulous! You received rave reviews from our participants for the relevancy, insight and expertise of your presentation material and style. I am convinced the extraordinary success of your contribution was due in no small part to the enormous amount of time you spent with us learning about our audience and personalizing your message. – Doug Ray mond, CEO, Retail Marketing Institute

Thanks for your insight, candor, ideas, inspiration, enthusiasm and sheer presence at our annual conference. You made a real contribution to our program and helped elevate our thinking. – Wenda Harris Millard, Chief Sales Officer, Yahoo!

Daniel studied the details about our audience in advance and listened carefully to our objectives for his keynote speech. He seamlessly incorporated every key point we discussed. As a result, the audience hung on every word, relating directly with each insight and recommendation. It's no wonder he received a standing ovation. People are still buzzing. – Cinda Daly, Help Desk International

Your thoughts on how to create an opportunity for change through a customer focus is the excellence our team is striving for. The framework you provided on innovation, creativity and customer value will be instituted as a management practice to enable the technology infrastructure group to take Wells Fargo to the next stage. – Victor Nichols, Wells Fargo



Today's marketplace is undergoing a period of profound and accelerating transformation as we make the transition from analog to digital media. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries.The good news is that these shifts are predictable and can be capitalized upon through the insights and and tools offered in Marketing Advantage.

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