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Dan Coughlin
Execution, Innovation, and Branding
Dan Coughlin
is a keynote speaker, seminar leader, and executive coach on generating
sustainable, profitable growth. His presentations focus on the role of
a business leader in improving execution, innovation, and branding.
He feels that every keynote speech and seminar has to be built around
an understanding of the customer's desired business outcomes. Once he
clarifies those outcomes he then customizes his message through a
combination of in-depth interviews with employees, on-site visits,
being the customer and/or studying the organization's materials,
website, and customers.
His client list is a who's who of some of the world's best-known
companies including McDonald's, Toyota, Marriott, Coca-Cola, GE,
Anheuser-Busch InBev, Shell, Subway, Abbott, RE//MAX, Prudential, Jack
in the Box, Kiewit Construction, Holder Construction, Boeing, St. Louis
Cardinals, and more than 150 other organizations. He has also worked
with hundreds of small business owners in groups such as the Ace
Hardware Platinum Performers Conference, National Automobile Dealers
Association, National Tooling and Machining Association, and
Restoration Industry Association.
Since 1998 he has invested over 3,000 hours on-site as a management
consultant observing and advising executives and managers in a wide
variety of business functions and in more than fifty industries. As an
Executive Coach, he has provided more than 1,500 coaching sessions for
presidents, vice-presidents, and senior directors in Fortune 500
companies, major privately-owned firms, and small businesses. He and
his clients constantly work to hone simple processes that will improve
performance throughout their organizations.
As a keynote speaker from Maui to Budapest and everywhere in between,
Dan Coughlin is one of America's most practical business speakers on
accelerating sustainable, profitable growth.
Dan Coughlin's Keynote Titles & Program Descriptions:
Title: Accelerate Your Impact as a Business Leader
Organizations from large to small need effective leaders to achieve and
sustain success. In this high-energy, high-impact session, Dan Coughlin
explains ways business leaders can influence how other people think so
they make decisions that drive better sustainable results. Based on his
3,000 hours of on-site executive coaching in over 30 industries, he
teaches in clear, practical, and humorous ways how to dramatically
accelerate your impact as a business leader.
Learning Objectives:
- Learn The 4 Critical Leadership Questions and how your answers can impact performance throughout your organization.
- Learn a dozen ways to influence how other people think so they make better decisions.
- Learn to avoid the seven disastrous leadership approaches.
- Learn how to effectively give candid feedback to employees
about poor performances and still maintain a strong working
relationship with them.
- Learn how to leverage your values, strengths, and passions
as an individual to effectively create greater value for your
organization and your customers.
- Learn how to maintain the genuine, daily, and
purpose-driven enthusiasm necessary to guide a lasting impact in your
organization.
- Learn to avoid the emotional roller coaster created by the
"psychology of results" and answer the four questions in The Raising
Your Performance Bar Process.
Every
attendee will receive a copy of Dan Coughlin's Leadership Action Guide
that will help him or her convert the ideas from this session into a
personalized plan of immediate action upon returning to work.
Title: Build Business Teamwork that Really Works
A team is a group of individuals who support one another toward
achieving meaningful objectives. That's so easy to say, and so hard to
turn into a working reality in a business environment. In this highly
useful session, Dan Coughlin shares insights he learned from working
with more than 200 corporate teams since 1998. He explains why true
business teams are the exception rather than the rule and why teamwork
is the crucial factor in delivering extraordinary organizational
execution.
Learning Objectives:
- Learn the four types of groups and why three of them waste so much time.
- Learn how to clarify who is going to do what when and why that is going to happen.
- Learn the four critical elements of effective communication.
- Learn how to turn "mission, vision, and values" into statements that make sense on a day-to-day basis.
- Learn how to move from ineffective conflicts to effective collaborations.
- Learn the value of holding people accountable and providing negative and positive consequences.
- Learn the upside of providing freedom in tactical execution.
- Learn the power of the handwritten note and other subtleties of great teamwork.
Every
attendee will receive a copy of Dan Coughlin's Execution Action Guide
that will help him or her convert the ideas from this session into a
personalized plan of immediate action upon returning to work.
Title: Continually Innovate to Generate Sustainable, Profitable Growth
Business innovation means creating more appropriate value for customers
and delivering it through a better experience for them. Companies that
avoid continuous innovation put themselves at risk of becoming extinct.
Dan Coughlin demystifies the process of innovation, and makes it
simple, clear, and practical. He explains how successful business
innovators boldly walk away from a lot of good ideas so they can focus
on a few great ideas. He teaches the importance of prototyping to save
time and money. If you want your organization to propel itself beyond
today's performance level to generate sustainable, profitable growth,
this is a must-attend session.
Learning Objectives:
- Learn the Five Myths of Innovation and why innovation is a necessary daily activity.
- Learn the four steps in The Process of Innovation and how
the creation of value is based on carefully studying your desired
customers.
- Learn to search for hotspots of too much value or too little value in current products and services.
- Learn to leverage conversations, observations, experiences, and connections to create innovative products and services.
- Learn the power of iterating and eliminating.
- Learn how to master the four phases in The Cycle of
Innovation that produce a steady flow of profit-generating ideas for
sustained excellence.
- Learn how to find the profit-generating gap between a customer's expectations and desires.
- Learn to schedule thinking and non-thinking time and how they drive innovations month after month.
- Learn how sacrifice accelerates innovation and why "N" and "O" are the most important letters in i-n-n-o-v-a-t-i-o-n.
- Learn how to find organizations that have matching
definitions with yours and how they provide a steady stream of ideas
for improving your performance.
- Learn to study Centers of Excellence and how to extract useful ideas from them for your organization.
Every attendee will receive a copy of Dan Coughlin's Innovation Action
Guide that will help him or her convert the ideas from this session
into a personalized plan of immediate action upon returning to work.
Title: Strengthen Your Brand for Long-Term Success
Your brand is not what you want it to be; it's the value customers and
potential customers believe you provide right now. You don't own your
brand. It exists in the minds of your customers. Your brand is the
value that customers think they receive when they buy from your
organization or potential customers think they will receive if they do
buy from your organization.
Dan Coughlin, who has worked with such great brands as Toyota,
McDonald's, Marriott, GE, Shell, Coca-Cola, Prudential, Subway,Jack in
the Box, Boeing, and the St. Louis Cardinals, provides penetrating
insights into the dos and don'ts of building the brand you want. He
explains the importance of defining and owning a performance category
that matters deeply to customers and will generate the financial
outcomes your organization desires.
He walks the audience through the importance of a brand audit and the
steps necessary to complete it successfully. He demonstrates how an
obsession with undisciplined experimentation can ruin a brand and
destroy the sustainable, profitable growth of an organization.
Learning Objectives:
- Learn to see the equity in value and values.
- Learn the power of making promises and keeping them.
- Learn The Wagon Wheel Approach to building a brand that
guides every spoke in your business into a central hub of value for
your customers.
- Learn the long-term financial strength in sustained, value-added relationships.
- Learn what your brand is, where it exists, and how you can strengthen it.
- Learn how long it takes to build a brand and why a sustained, consistent effort is critical to success.
- Learn to leverage a brand audit to strengthen decision-making throughout your organization.
- Learn the importance of staying true to what got your
organization to where it is today and why great business leaders are
great historians.
Every attendee will receive a copy of Dan Coughlin's Branding Action
Guide that will help him or her convert the ideas from this session
into a personalized plan of immediate action upon returning to work.
Dan's experience as a keynote speaker and seminar leader includes:
- McDonald's National Leadership Council
- GE Capital Leadership Conference
- Marriott International Sales & Marketing Western Region Conference
- Anheuser-Busch InBev North American Zone Brewery Support Conference
- Shell Retail Oil North American Marketing Conference
- Toyota Financial Services National Sales Conference
- Abbott Laboratories Global Regulatory Conference
- The Prudential Forum International Conference
- RE/MAX Broker's Retreat Ontario-Atlantic Region
- Ace Hardware Platinum Retailers Conference
- Land O'Lakes National Sales Conference
- National Association of Home Builders Annual Conference
- BMC Software International Sales Managers Conference
- Jack in the Box International Conference
- Denny's Association of Franchisees International Conference
- Prudential Capital Group National Team Leader Conference
- Jiffy Lube Association of Franchisees National Conference
- Kiewit Leadership Conference
- Essilor Labs of America Sales and Marketing Conference
- SkillSoft International Sales Conference
- SolidWorks International Sales Conference
- Boeing St. Louis Leadership Association
- Restoration Industry Association National Convention
- Many, many more
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Promotional Info |
Promotional.pdf |
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Topics: Leadership, Teamwork/Teambuilding, Innovation, Branding
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