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"Doug, The Mark of a Leader stole the show!

Our team is still raving about it days later.

Thank you.
Simply amazing!


We will be recommending you to all our clients and look forward to working with you through the coming year."

 - David Shaw
President,Knightsbridge


Doug Keeley

The Mark of a Leader

Doug Keeley is one of North America’s leading communicators, and a self-professed "leadership junkie". Today his revolutionary new program, The Mark of a Leader is inspiring corporate workforces across North America to improved performance. The Mark of a Leader brings inspiring stories from the world’s greatest leaders, teams, and brands to the conference industry.

Using a pioneering technique called Digital Storytelling, The Mark of a Leader uses a live narrator with video and original music to inspire audiences and offer meeting planners a completely new approach to agenda structure and traditional motivational speakers. It also offers an ongoing communication program to drive the messages and impact over time.

The program has been used with great success by companies like Amgen, Frito Lay, HP, Lego, several MPI chapters, Microsoft, Pepsi, Scotiabank, Starbucks, Xerox, and many others.

The founder and CEO of ICE, one of North America’s largest private marketing communications companies, Doug Keeley has worked with hundreds of corporations in his 25 year career. Much of his experience has been producing huge events around the world, and he and his veteran production team have turned this experience into creating a one-of-a-kind experience with The Mark of a Leader.


Doug has written many magazine stories and columns, appeared as a subject expert in two books on creativity and corporate culture, and been interviewed many times on radio and television on the subjects of leadership and innovation.

The team behind this amazing product is FURTHER, a team of some of the best and most experienced production experts in corporate communications. Over the past 25 years, we've produced thousands of events around the world for clients like American Express, ATI, Bayer, Canon, Hudson's Bay Company, IBM, Nortel, Pfizer, Scotiabank, Sears, SunLife, and more.

We've created events for 50 people, and 50,000 people, with budgets ranging from next-to-nothing to millions.

We can produce your event on a completely turnkey basis, or simply integrate THE MARK OF A LEADER into an existing program.

Our President and lead Digital Storyteller, Doug Keeley, has worked with a long list of blue chip clients over a 25 year career in the event and communications industry. Doug will integrate your messages into the content of The Mark of a Leader to deliver a powerful, emotionally compelling message that your audience will love.


Topics:  Leadership,  Success,  Motivation,  Teamwork,  Branding

Are you looking for a new way to make your next conference amazing?

Have you used traditional motivational speakers before and need something new and different?

Have you done the "rip off a TV show creative" to death?

Do you want some powerful AV but don't have a big production budget?

Do you want a program that could carry on after your conference is over?

If you answered "yes" to any of these questions, then The Mark of a Leader is the solution for you.

THE MARK OF A LEADER  is rocket fuel for any conference!

It is a treasure chest of inspiring stories about the world's greatest leaders - individuals, teams, and brands - and the principles that drive leadership.

The stories use state of the art video, multimedia, and original music, and a live storyteller.

They are all customized to your theme, message and audience.

You intersperse them throughout your conference - to open and close, start and end days, before and after breaks, and so on. Or we can make a keynote for you.

They'll make your audience laugh, cry, cheer, think - and be inspired to leave an unforgettable mark on your organization.

There are also all the ingredients to create an off-the-shelf conference, and an ongoing communication program.

Sound good?

Using the Mark of a Leader Event Program

The Mark of a Leader Event Program is designed to work to your agenda and, if you wish, to your theme if you have one.

Unlike traditional motivational speeches, the stories are best used interspersed through a conference - to open and close, start and end days, after lunch and coffee breaks, before awards programs, and so on. This way, you get the impact throughout your event, and it helps tie your messages together from beginning to end.

And you can use any number of stories you want for a flat price!

We will even create a 60 or 90 minute story based workshop on your "hot issues", all as part of the flat fee.

Imagine the power of an amazing speaker, with an array of different stories from the world of arts, entertainment, sports, politics, business, and philanthropy.

Where traditional speakers give you one story - their story - we give you your choice of stories - from Oprah to Apple, Roger Bannister to The Beatles, Lance Armstrong to Sir Winston Churchill, and dozens more.

Every audience has a mix of people with different tastes and different hot buttons. With our stories, you will touch them all.


How do We Work?

We consult with you before your event to really understand what you are trying to accomplish, either by phone or in person.

Then we work with you to integrate our stories in the most powerful possible way into your agenda.

And we then recommend the stories that we think will work best for your audience and conference, or you can request specific stories.

Simple as that!

And the program is so flexible that we can change stories at any any time - even onsite.
 We also have a range of incredible interactive breakout sessions based on the themes of The Mark of a Leader. Please inquire for more details and pricing.

The Mark of a Leader Event Program is designed for virtually any kind of conference. We have done board meetings of 10 people and audiences of thousands.

  • Sales meetings
  • Channel, franchisee or dealer meetings
  • Employee or management meetings
  • Association meetings
  • Product launches
  • Incentive programs
  • Customer events
  • Awards

Clients like ADP, Amgen, Canadian Tire, Frito Lay, HP, Microsoft, MPI, Pepsi, Scotiabank, Starbucks, Xerox, and many others think it's amazing.

 
 
"Doug Keeley and his inspiring modules on Leadership helped make our recent conference a huge success and were amongst the highest rated elements of the event. His ability to connect with our audience by motivating, illuminating, inspiring, and entertaining really helped illustrate what sets great leaders and great brands apart." - Derek Estabrook Marketing Manager, Gatorade, Pepsi-QTG



"Hi Doug: Quick note to thank you for doing such an excellent job at our recent BA Leadership Conference. I've seen 25 years of presentations on every management and/or leadership skill under the sun - and have actually been "entertained" enough to remember the material by 3 or 4. Yours was one and I am enthusiastically recommending you throughout Starbucks. Thank you." - John Mayer Director, Equipment and Account Services Foodservice Division Starbucks Coffee Company
 

THE MARK OF A LEADER stories are created by a world class team of event producers and craftspeople.

The stories are typically 5-7 minutes long each. They are created with rare images, video, original music, and amazing multimedia, run off a laptop, and narrated on stage by a live storyteller.

Our subjects cover leaders in virtually aspect of life, and range from Apple to Starbucks, Roger Bannister to The Beatles, Sir Winston Churchill to Benjamin Franklin, Chicken Soup to Cirque du Soleil, Rosa Parks to Bob Geldof, the Head Game of Golf to The 12 Notes of Music, Oprah to Picasso.

There are dozens of stories, and the library is constantly growing. Your only difficult decision will not be "how many are there?" it will be "how many can we squeeze in?"

"You were a big hit at our recent MPI South Florida Chapter program. Feedback from the participants indicated they thought you were the best speaker we had all year. You kept the audience riveted with your entertaining and informative presentation. Thank you for making the program a success!" - Jacki Johnson CMP MPI South Florida


"The Mark of a Leader helped turn our National Sales Conference into an extraordinary event. The diversity of the stories, the amazing multimedia, and the energy and interaction you created with our audience over the entire 3 days was exceptional. The audience looked forward to the next story every time you left the stage.  We're looking forward to rolling The Mark of a Leader communications program out through the year!"  - Lisa Hartley Director, Marketing Communications, Scotiabank

The biggest complaint most audiences, and clients, have with conferences is that the messages and impact don't last once attendees are back at their jobs.

THE MARK OF A LEADER program can be continued long after your conference is over and it won't cost you a fortune to do it.


We will work with you to create custom programs for learning, reward and recognition. One of our clients uses The Mark of a Leader as the basis for their entire company Reward and Recognition program, and we appear throughout the year at events as well as at their annual Awards Gala.

Ideally, as we work with you, the leadership stories will migrate from being about outsiders to being about your people. We can help design a program to do this as well as building the stories with you.  "Doug Keeley was by far one of the best presentations I have ever been to in my entire career. His use of audio visual, music, etc. was very captivating"

"Doug, your Mark of a Leader session was rated "best of the year" by our team. It was right on strategy with the goals we set together, and had a big impact on everyone who attended. Thanks again for a great job." - Tracy Fellows VP Consumer Advertising & Marketing Canadian Tire

THE MARK OF A LEADER was introduced in late 2004, and we already have a stellar list of Blue Chip clients. Our business to date has been largely referral based.

If you use THE MARK OF A LEADER, you'll be in very good company.

"Doug the numbers are in and they prove what we suspected: Our top achievers and their spouses loved The Mark of a Leader at Producers Forum in Cancun. 98 % of the audience rated you 4.8 or higher out of 5 -- the best rating we've ever had for a Producers Forum speaker.

 Thanks for a great job." - Amanda Harper-Savonty, Director Sales Communications Foresters

"If your organization is ready for inspired leaders - and never before have we needed leaders more - then use The Mark of a Leader. It will help take your corporation from where you are to where you want to be." - Mark Victor Hansen Co-Author, Chicken Soup for the Soul

"Doug, The Mark of a Leader was the highest ranked item at our mid year conference, with over 90% of our attendees writing in great comments about you and the stories. Overall, the conference was the highest rated we have ever held, in no small part because of you and your team.

 Thanks again, and I look forward to working with you again." - James Peters Director, Business Alliances Starbucks Canada

"Doug Keeley and his inspiring modules on Leadership helped make our recent conference a huge success and were amongst the highest rated elements of the event. His ability to connect with our audience by motivating, illuminating, inspiring, and entertaining really helped illustrate what sets great leaders and great brands apart." - Derek Estabrook Marketing Manager, Gatorade, Pepsi-QTG

"Thanks Doug. Great job. You exceeded my expectations. I'm looking forward to the rollout of The Mark of a Leader communication program through the rest of 2006. - Jim Doherty VP Sales, Central Region Xerox Canada
 
"The Mark of a Leader was a big hit at our recent Atlantic Wholesaler's Retail Conference. Over 80% of respondents listed the presentation as one of their highlights. Interjecting stories throughout the 2 days added to the flow of the program and was met with a sense of anticipation by the audience." - Dirk Romyn  - V.P Marketing, Atlantic Wholesalers

"From the initial meeting, the preparatory sessions, the rehearsals in Mexico, the delivery of each session through to the grand finale, you were polished and energetic. Many people in the audience told me how important a role you played and how your messages touched them personally and professionally. Thanks again for your significant contribution to our success." - Paul Leblanc Sr. VP Sales, Global Transaction Banking, Scotiabank

"I've been at a lot of conferences over the years where people have tried to bring leadership to life and I can tell you that The Mark of a Leader stands alone. A fantastic multimedia approach combined with passionate storytelling, it truly does connect and bring an energy throughout an entire conference. I'd strongly recommend The Mark of a Leader to anyone holding a conference where leadership is important." - Scott Lorimer Director of Impulse Marketing, Frito Lay

"The thing about The Mark of a Leader is that it is not like anything else you have seen. When you come to a conference you expect the same old presentations and information. The Mark of a Leader is a whole different ballgame. Not only does it reinforce the initial messages of the conference, but then it takes it to a further level to ask "what can you do as a person? What can you do to make your mark?" - Dara Willow Marketing Manager, Frito Lay

"Doug, The Mark of a Leader stole the show! Our team is still raving about it days later. Thank you. Simply amazing! We will be recommending you to all our clients and look forward to working with you through the coming year." - David Shaw President, Knightsbridge
 
"It was the single highest rated element of the whole meeting. I think 95% of the people said 'Strongly Agree' or 'Agree' that The Mark of a Leader was fantastic." -Wilf Goodman Senior VP, Consumer Impact Marketing

"I would highly recommend this program to other companies thinking about how to get all their different employees to really focus and drive together. It's a great program." - Mike Smith Chief Executive Officer, Consumer Impact Marketing

Doug, your Mark of a Leader session was rated “best of the year” by our team. It was right on strategy with the goals we set together, and had a big impact on everyone who attended. Thanks again for a great job. -Tracy Fellows VP Consumer Advertising & Marketing Canadian Tire

"It's a great way to create a language and a theme and a focus. And I also like the way it is modular and is packaged, allowing you to develop it and install it as a system throughout the year to keep the rope tied." - Mark Rivers CEO, Presidents of Enterprising Organizations Inc.

"We run meetings annually where we plan our business and The Mark of a Leader was by far the best annual meeting we've had in the last decade. It galvanized our people to make commitments beyond what they were initially prepared to commit. It was money very, very well spent." - Stefan Danis Chief Talent Officer and CEO, Mandrake

"A room full of meeting planners is a tough crowd to impress. The Mark of a Leader sure did it. In a word, it was 'amazing'. You created a real buzz, and our members are still talking about it. Thanks for helping to make this year's conference one of our most successful ever!" - Wendy MacKenzie, Sr. Program Mgr., HRG Director, Special Education Projects, MPI Toronto

"We needed a fast, easy, affordable solution for our client. THE MARK OF A LEADER delivered in spades. Thanks for helping us create a great conference and making us all look good!" - Scott Kelly Senior VP, Equicom

"The inspiring stories from The Mark of a Leader were a great addition to our Elite Partner conference. Spreading the stories throughout the conference was a great approach to keep the energy up, and the messages were very well customized to our business and our customers. It is a really powerful and unique way to make a great meeting!" - Amy Hopkins, Myriad Marketing for HP Canada

"The Mark of a Leader was a big success and was very highly rated on the conference feedback for our Canadian Standards Association event this year. It is truly a powerful and different presentation. Thanks for making me look so good!" - Ellen Boddington, CMP  Stellar Conference & Event Management

"You presented so well and in a fashion that grasped everyone's attention with your energy and charisma that I feel every member walked away with something new. I will highly recommend you to other MPI chapters as well." - Carey Rushatz President, MPI New Jersey

"I think it is an extraordinary product, and an incredible investment, and I would highly recommend The Mark of a Leader to anyone planning just about any type of meeting." - Tony Chapman President, Capital C

"Amazing. The best thing I have seen for conferences in years." - Nancy Marino President, The Alumni




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