David Meerman Scott
The New Rules of Media Marketing & PR
David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, which is being published in 24 languages and the new hit book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over forty countries.
Scott knows that sitting through a boring or off-topic speech is utterly painful. So he keeps things a bit edgy (some would say confrontational) and uses stories and humor to craft presentations that are educational, motivational, and entertaining. But whenever he is front of a group, of six people or six hundred, he provides valuable and actionable information about the new rules of marketing and PR, online thought leadership, and reaching buyers directly with Web content.
David speaks to all kinds of organizations: Consumer goods companies, Business-to-Business, entrepreneurs, small business owners, nonprofits, and more. He is ranked a top speaker by all the audiences he present to. Most importantly, hia presentations combine three essential qualities: entertainment, information, and motivation.
Topic: "The New Rules of Marketing and PR"
How to use social media, blogs, news releases, online video, and viral marketing to reach your buyers directly
For decades, marketers have relied on buying expensive advertising and begging the media and analysts for coverage. We interrupted “prospects” with our egotistical “messages,” in the hopes of generating interest from buyers (who usually ignored us anyway).
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich Web sites, blogs, YouTube videos, ebooks, and other online media that buyers actually want to consume.
Learn how to leverage the potential that Web-based communication offers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR will be provided, showing how to identify audiences, create compelling stories and ideas, get those stories and ideas to the most consumers possible, and lead those consumers directly into the buying process. Told with many case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.